Environmental: Safeguarding a Sustainable Future with Green Innovation
As a high-end flooring solutions provider originating in Europe, the company consistently integrates environmental responsibility into its entire business chain, focusing on "consumption reduction, recycling, and low carbon" to promote the industry's green transformation:
Green Production System
Leveraging automated production lines and digital technologies, we achieve "precision capacity scheduling" and "full-lifecycle quality traceability," minimizing resource waste in production and reducing defect rates by over [XX]%. Additionally, predictive equipment maintenance cuts downtime-related energy consumption, lowering carbon emissions at the production stage by [XX] tons annually.
Sustainable Product R&D
Aligning with green building demands, we collaborate with leading green building certification bodies to develop high-end flooring lines with low VOC emissions and recyclable properties. Our products comply with the EU E0 environmental standard, supporting the implementation of green building projects worldwide. As of 2025, eco-friendly products account for over [XX]% of our total offerings.
Circular Supply Chain Management
Through digital inventory management across 9 warehousing centers (covering a total area of over 1.55 million square meters), we optimize logistics routes and reduce carbon emissions in transportation. We also promote green collaboration with suppliers, prioritizing partners with recognized environmental certifications to build a low-carbon supply chain "from production to delivery."
Social: Conveying Responsible Warmth through Emotional Connections
Upholding an "emotion-driven" brand core, we extend social responsibility to employees, communities, consumers, and global partners, fostering a diverse and mutually beneficial social value ecosystem:
Employee Well-being Cultivation
From a founding team of 5 to a global workforce of over 300, we adhere to the values of "vitality, progress, and healthy ambition" to support employee growth. We have established a corporate football team and regularly organize sports activities such as cross-country races, marathons, and triathlons, engaging over [XX]% of employees to balance work and health. We also maintain a comprehensive career development system, providing equal training opportunities for employees across regional branches (including Moscow, Shanghai, the UK, and the US), with an employee satisfaction rate of [XX]% in 2024.
Community Philanthropic Practices
Guided by the founders' "passion for life," we actively engage in social welfare initiatives, such as "Green Flooring for Communities" and "Environmental Public Education Workshops," donating eco-friendly flooring products to vulnerable groups. We participate in urban greening projects, organizing employees to take part in tree-planting, waste sorting campaigns, and other public welfare activities, benefiting over [XX] communities to date.
Stakeholder Collaboration
With "emotional resonance" as the bond, we provide sustainable solutions for high-end real estate developers and design firms, empowering consumers to embrace a "green lifestyle." We collaborate with smart home integrators and technology platforms to create "healthy home scenarios," meeting consumers' demands for "safety, environmental friendliness, and comfort." Through design weeks, expos, and other platforms, we promote the concept of "sustainable premium living," driving industry-wide consensus on social responsibility.
Governance: Solidifying the Foundation for Development through Standardization and Transparency
Centered on the "precision strategic wisdom" of founders Nikita and Vladislav, we have built a governance system guided by values, enabled by digitalization, and compliant with global standards to ensure long-term sustainable development:
Leadership & Value-Based Governance
The founders infuse the spirit of "competitiveness, striving for excellence, and risk-taking" into governance decisions, establishing a three-tier decision-making mechanism ("Strategy - Execution - Supervision") to align business development with ESG goals. Guided by an innovative philosophy of "leading the trend," we iterate our governance model to meet compliance requirements across 89 business regions worldwide.
Digital & Transparent Governance
Leveraging digital advantages, we achieve full-process transparency in production quality traceability, supply chain delivery tracking, and customer feedback management, safeguarding the right to information of shareholders, partners, and other stakeholders. We have established an ESG data collection and disclosure mechanism, regularly compiling data on environmental emissions, employee benefits, and public welfare investments to ensure measurable and supervisable governance processes.
Global Compliance Management
For over 1,000 regional branches, we have established unified compliance standards covering labor protection, environmental regulations, business ethics, and other areas. An independent compliance supervision department conducts regular compliance audits across global branches. In 2024, no major compliance incidents occurred, demonstrating our "agile" governance capability to adapt to policy differences across regions and safeguard the company's long-term reputation.
ESG Strategic Vision
In the future, we will continue to drive ESG practices with "competitiveness and sustainability" as dual engines:
● Environmental Goal: Achieve carbon neutrality at the production stage by 2030.
● Social Goal: Expand the reach of public welfare initiatives and institutionalize the "sports + philanthropy" model.
● Governance Goal: Improve the ESG information disclosure system and collaborate with global partners to build a "more influential and sustainable premium flooring ecosystem."
We aim to deeply integrate our corporate spirit of "striving for excellence" with ESG values, creating lasting value for all stakeholders.
